Ideawörks

BUSINESS + TEAMWORK

  1. About

PR

IMAGE + IMPACT

  1. Case Studies

Branding

CONCEPT + CREATIVITY

  1. Case Studies

Digital

In Progress

Media

COMMUNICATION + ATTENTION

  1. Case Studies

The impact of the BP oil spill on the Perdido Key, Florida, tourism industry was immediate and extreme, and Ideawörks was tasked with bringing tourists back and recovering, as much as possible, the the 2010 season for Perdido Key resorts and condominiums.

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Cirque du Soleil's long-awaited arrival in Pensacola, Fla. became reality in 2012 as the iconic troupe performed its renowned "Saltimbanco" there, one of its final performances before the show was retired forever. ideawörks was contracted by Cirque du Soleil to plan and execute an advance public relations campaign to garner widespread media attention and drive ticket sales.

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Ideawörks is an 18-year-old agency based in Pensacola and recognized with more than 350 industry awards for branding, public relations and marketing. But our measure of success is not based on awards, but on the fact that we have grown as a result of client referrals. Our philosophy is to spend each client’s money as if it is our own and to provide a true and measurable value for every dollar spent with our firm, without exception. We’re also a community-minded bunch: we’ve donated more than $1 million in marketing services to Pensacola area non-profit organizations through our GoodWörks program since we opened in 1995.

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