Our non-profit Pensacola workshop is limited to 12 people, so sign up today to secure your spot!

Cost-saving marketing strategies you can use immediately to capture new clients.

In today’s economy it’s more important than ever to market your business. But how do you know which marketing tactics work best for your specific industry? DIY Marketing was created to give you a personal consultation with a marketing professional who has helped businesses find clients for more than 27 years. You’ll learn how to identify your best clients and then how to reach them quickly and cost-effectively.

In this three-hour session, Caron Sjoberg, founder and president of Ideaworks, will show you low- and no-cost practical strategies that will enable you to stand out from your competition. You’ll get hands-on experience and valuable tips that will pay for this seminar over and over.

Here’s an idea of what you’ll take away:

• 3 free ways to publicize your company
• Hot “new media” strategies to stretch your marketing budget
• How Internet marketing can cut your direct mail costs by 50%+
• The best ways to reach your specific target audience
• “Branding” – how to build name recognition immediately
• How to choose between outdoor, radio, TV and print advertising

Plus,

• How to design an effective ad
• How to write a news release
• Tips to reduce your printing costs
• 3 things your Web site must do
• Plus many more tips, tricks and ideas

Who should attend:

Owners, principals, marketing directors, sales directors, agents, marketing staff, fundraisers and anyone who wants to learn how to effectively promote a business including: