Ideawörks has donated more than one million dollars in free and reduced marketing services to area non-profit organizations since we opened in 1995. In 2004 we created our GoodWörks grant, designed to focus for an entire year all the agency’s services—graphics, strategy, media planning, public relations, Web design, etc.—toward the good of one local charitable organization. To date, GoodWörks grants have provided brochure, websites and newsletter designs, special events coordination, press releases and interviews, advertising coordination, free ad space in partnership with local media, and other valuable marketing services.
2013 GoodWörks Grant
A 2013 GoodWörks recipient has been selected by Ideawörks from a shortlist of non-profit organizations that had been grant finalists at least two times in previous years. Reviewing applications from the past several years, we found that a handful of organizations had made it to our top three several times, said Ideawörks president Caron Sjoberg. "So rather than holding a new competition for 2013, which can be time-consuming for applicants, we reconsidered applications from organizations which had tried in the past to win a GoodWörks grant and had been ranked in the top three applications."
Trauma Intervention Program (TIP) of Northwest Florida, which serves Escambia, Santa Rosa and Okaloosa counties, is the 2013 GoodWörks grant honoree. TIP’s trained volunteers answer calls from emergency responders who need additional support for victims or survivors of traumatic events. TIP’s mission is to provide immediate on-scene support – night or day — to help survivors of tragedy to deal with their pain and begin to recover; TIP volunteers respond to hundreds of calls each year.
Ideaworks' objective will be to expand awareness of the TIP program, not only to the general public but to people who want to become volunteers and to police officers, firefighters and paramedics who may not know about the organization.
Ideawörks has received hundreds of grant applications in the past eight years. Past recipients include Friends of the Public Library, Seastars Aquatics, Pyramid Inc., The Zoo Northwest Florida, EscaRosa Coalition on the Homeless, Bay Area Food Bank Backpack for Kids Program, Perdido Bay Tribe Southeastern Lower Muscogee Creek Indians, and the Community Drug and Alcohol Council (CDAC).
GoodWörks grants are open to any area non-profit organization in need of marketing support and without the means to afford a marketing staff or advertising agency and organizations may re-apply each year.