Hi [member_name_first],
Sorry it's been so long since you've heard from us. We've been trapped in a vortex and have just now kicked in the hyperdrive to reach warpspeed and finally push out some much needed marketing advice. Along the way, we've updated our newsletter to make it informative and entertaining. Expect to hear more from us & enjoy!
The Ideawörks Team

new on the blog
prbriefs.com

is your marketing and pr working?
Winston Churchill said, "However beautiful the strategy, you should occasionally look at the results." Well said. I've seen scores of well-thought-out marketing and PR plans that were missing the most crucial element—a way to measure whether or not they worked. Read More >

jewelry boutique gets lucky with pr

Public relations lands Susan Campbell Jewelry in July issue of Lucky. Read More >

3 ways to grow your email list
Your email database is one of your most valuable assets, did you know that? In today's environment, moving someone from “potential client” to “client” is a multi-stage process, and e-marketing can play a huge role in converting interest to sales.

The Internet allows you to seize opportunities quickly, throughout each stage of the potential client's awareness of your business. Here are 3 ways to grow your email list so you can begin or expand upon your Internet strategy.
Read More >

staff picks

Michelle / check out merrell.com
I love to sit back and soak in great design that not only is visually appealing but solves the challenge of being the voice for the brand or product. A successful design not only differentiates the brand, product or service but also does it in a memorable way that creates Top of Mind Awareness and a sense of value!

Merrell's web site
Read More >

upcoming workshops

In this three-hour session, you'll learn low- and no-cost practical strategies that will enable you to stand out from your competition.

Details:
Crestview, FL
Thursday, July 23, 1-4 p.m
$179 per person (limited to 25)
Learn more & register >

Michelle / check out merrell.com
Why do I love this site?..............it’s all about images that tell the story, the lifestyle, the target market and the product. The exceptional photos fill the screen without taking away from the navigation of the site. Speaking of navigation – check out the use of the traditional web safe fonts for the main navigation and the hand written approach for the secondary navigation through the catalog. Once again proving that a little “flair” goes a long way without being obnoxious. It made me keep “clicking” through the site. The site steps of out the shoe “box” (HA!) without losing a sense of self and the brand’s sophisticated, top of the line product. You continue through the site into the very clean and easy to navigate catalog. The emphasis at this point are the products – whether it be shoes or apparel.............I think I am going to take advantage of the shopping cart and get me a pair of the Sienna sandals!