new on the blog
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Make your Web site a destination (and watch visits increase!)
Nowadays, your Web site has to be much more than an on-line brochure if you want it to grab the attention of potential clients and spur action. Read about unique Web site features that made 3 companies stand apart from their competition, in 3 Web site makeovers that sizzle >

Marketing baggage: what to take; what to leave
Are you still using outdated techniques to market your organization? Before spending another dime on traditional marketing, read about how new media compares to help companies find new clients easier, quicker and less expensively in What worked then, what works now >

Time travel - launch your own Internet marketing campaign
The rules for marketing and public relations have drastically changed over the past few years, with the explosive growth of the Internet creating a number of hot new marketing avenues. Are you using the latest Internet tools to drive new business? Find out more about the best new Internet marketing trends in 4 ways to market using the Internet >

Planes, trains & automobiles
What happens when a government transportation agency uses a totally outside-the-box ad campaign to educate the public on its services? It not only got the attention of the primary target audience—it created a new audience of younger clients as well. Read about how this unique campaign grabbed attention of their customers, the media and the ADDY Awards. Non-profit ads take risks, build awareness >

staff picks

Michelle / Blog as a "hot" spot - my Web pick of the month!
The original concept of a blog, I believe, was to be an on-line diary. Remember at the end of the Doogie Howser, MD TV show when Doogie would enter his thoughts for the day on his PC (yeah, I’m dating myself). The “journal/blog” has come a long way! There now seems to be a blog about anything and everything – some are funny, some are serious, some try to express opinions, some offer info on businesses and expertise, while some want to just share something with the rest of the world while in some respects, and unknowingly, promoting what they are discussing. Read more >

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Michelle / Blog as a "hot" spot - my Web pick of the month!
My pick of the month does just that and of course does it well! Algarve Buzz is a site that does everything a great blog/journal should do – it is enticing with its alluring photos, custom header, shell and well thought out sections. Each posting allows the site visitor to experience Algarve through its beautiful photos of locations, food and drink that entice one to explore further and discover more about Algarve.  Each entry is a little bit educational, experiential and friendly – with little hot links to guide you to other places that are relevant to the main site and to Alrgarve. The writer gives you great tour of Algarve through this site, by providing not only information in the entries, but also additional tid bits through links to popular posts, photos on flicker, recipes, wines and more! This site is a destination and by the time you have explored this site – you too will know where Algarve is...and like me, you’ll want to go there!